Service 06
Reporting & BSR Tracking
Structured performance reporting with Best Seller Rank monitoring, advertising analytics, and operational health tracking — delivered on a cadence aligned to your business.
Reporting is not a deliverable. It is a decision-making tool. The purpose of a performance report is to give you and your team the information you need to make better decisions faster. Reports that require interpretation, that bury the signal in noise, or that arrive without context are not useful. We build reporting frameworks that are specific to your business objectives and that surface the information that matters.
Advertising Performance Reporting
We report on advertising performance at the campaign, ad group, and keyword level. Key metrics include ACOS, TACOS, spend, revenue, impressions, click-through rate, and conversion rate. We contextualise performance against agreed targets and prior periods, and we include a commentary section that explains what the data means and what actions we are taking in response.
Best Seller Rank (BSR) Tracking
BSR is an imperfect but important signal of relative sales velocity within a category. We track BSR at the product and sub-category level on a consistent cadence, identifying trends, anomalies, and competitive movements. BSR data is presented alongside advertising and organic performance data to provide a complete picture of marketplace position.
Organic Performance Monitoring
We track keyword ranking positions for your target search terms, monitoring improvements and declines over time. Organic rank is the long-term output of listing quality, sales velocity, and advertising investment. Understanding how these inputs are translating into rank movement is essential for strategic decision-making.
Operational Health Tracking
Beyond advertising and organic metrics, we monitor operational indicators that affect performance: Buy Box ownership rate, inventory levels, customer review scores and velocity, and account health status. Operational issues that are left unaddressed can undermine advertising investment and organic rank gains.
Reporting Cadence and Format
We deliver reporting on a weekly and monthly cadence, with the monthly report providing a more comprehensive strategic review. Reports are delivered in a format agreed with you at the outset — whether that is a structured PDF, a live dashboard, or a presentation. We do not use generic templates.
A report that requires you to ask what it means has not done its job. Our reporting is designed to give you clarity, not more questions.
Our Approach
Every engagement is backed by senior practitioners. We do not use junior account managers or outsource delivery.