Service 02
Amazon DSP Management
Full-funnel programmatic advertising using Amazon's demand-side platform to build reach, drive consideration, and re-engage high-intent audiences.
Amazon DSP provides access to Amazon's first-party audience data and programmatic inventory across Amazon-owned properties and third-party publishers. For brands with sufficient scale, it is a powerful tool for building awareness, defending market position, and driving incremental revenue that Sponsored Ads alone cannot reach. The key is knowing when it is the right investment and how to structure it for measurable return.
When DSP Makes Sense
DSP is not appropriate for every brand at every stage. It requires a meaningful advertising budget, a clear audience strategy, and a product catalogue with sufficient depth to justify full-funnel investment. We will tell you honestly whether DSP is the right next step for your business, and if so, what a realistic return expectation looks like.
Audience Strategy
Amazon's first-party data is the primary advantage of DSP. We build audience segments based on in-market signals, lifestyle categories, competitive product views, and your own customer data where available. Audience strategy is defined before campaign build, not after. We do not run DSP campaigns without a clear audience hypothesis.
Full-Funnel Campaign Structure
We structure DSP campaigns across awareness, consideration, and retargeting objectives. Each layer has distinct KPIs, creative requirements, and optimisation levers. Awareness campaigns are measured on reach and detail page view rate. Retargeting campaigns are measured on purchase rate and new-to-brand metrics. We do not conflate these objectives.
Creative Management
DSP creative performance varies significantly by format, message, and audience. We manage creative testing systematically, rotating assets based on performance data and refreshing creative to prevent fatigue. We work with your existing brand assets or coordinate creative production as a separate project engagement.
Measurement and Attribution
DSP attribution requires careful interpretation. We report on both last-touch and view-through metrics, with clear guidance on how to weight each in the context of your business. We do not present inflated ROAS figures that include organic sales that would have occurred regardless of DSP exposure.
DSP is a powerful tool when the conditions are right. Our job is to tell you when those conditions exist — and to deliver measurable results when they do.
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Our Approach
Every engagement is backed by senior practitioners. We do not use junior account managers or outsource delivery.