About
Strategic Amazon Consultant
Six years inside Amazon. Over a decade of marketplace expertise. Built to understand how the platform actually works.
Background
How I Got Here
Six years at Amazon working across Retail Media and marketplace operations. This wasn't theoretical. It was hands-on work with ranking algorithms, advertising infrastructure, platform incentives, and the operational mechanics of scale. That foundation shapes every recommendation.
Before Amazon, I built expertise in programmatic advertising and data-driven marketing at Yahoo, operating at scale across multiple markets. After Amazon, I've worked with leading agencies and brands across the Middle East and Europe, managing complex multi-brand portfolios and driving sustainable growth in competitive categories.
That combination of internal platform knowledge, programmatic expertise, and agency-side execution experience creates a perspective most consultants do not have. Every brand operates under different constraints. Every category has distinct competitive dynamics. Every business has unique objectives. Strategy that works is built on understanding these specifics, not applying templates.
Portfolio Brands
I have worked with leading platinum brands in Amazon America including Hershey's, Colgate, and Edgewell. These are not small sellers. These are established, competitive categories where margins are tight and every percentage point of growth compounds into significant revenue impact.
Measurable Results
287%
Portfolio Growth
$42M
Annual Revenue Managed
In one year, I grew a managed portfolio by 287% while maintaining margin integrity and sustainable unit economics. This was not through aggressive spending or unsustainable tactics. It was through strategic positioning, operational efficiency, and understanding what actually drives profitable growth on Amazon.
Experience
6 Years
Amazon
Retail Media, marketplace operations, platform strategy, advertising infrastructure
2+ Years
Yahoo
Programmatic advertising, data-driven marketing, multi-market scale
3+ Years
Agencies & Brands
Multi-brand portfolios, marketplace strategy, performance optimization
10+ Years
Total
Amazon Advertising expertise across platforms and regions
Expertise
Amazon Advertising In and Out
Sponsored Ads & DSP
Campaign architecture, targeting strategy, bid management, and performance optimization across Amazon's advertising ecosystem.
Content Strategy
A+ Content, listing optimization, keyword positioning, and how content drives both ranking and conversion mechanics.
Brand Stores
Brand Store design, navigation strategy, customer journey optimization, and owned-channel strategy for loyalty and repeat purchase.
Marketplace Mechanics
How Amazon's algorithm works, ranking drivers, competitive positioning, and sustainable growth strategy in dynamic categories.
Regional Markets
Middle East and European marketplace nuances—consumer behavior, competitive landscape, regulatory environment, and regional strategy.
Operational Strategy
Buy Box management, inventory optimization, fulfillment strategy, account health, and the operational foundations of profitable scale.
Approach
Data-Driven. Transparent. Accountable.
Specificity over templates.
No off-the-shelf playbooks. Strategy is built on understanding your specific constraints, competitive dynamics, and objectives.
Optimization for business outcomes.
Low ACOS is not a win if revenue is stagnant. Optimization is structured around the metrics that matter—profitable scale, sustainable growth, and measurable ROI.
Clarity over complexity.
Amazon is complex. Strategy recommendations should not be. Every decision is explained clearly, documented, and grounded in reasoning you understand.
Commercial alignment.
Pricing is structured so that success is shared. When you grow, I benefit. That alignment shapes how I prioritize and make decisions.
"Six years inside Amazon. Over a decade of marketplace expertise. That's the foundation of how I work."